Patagonia

2026 - Current: Senior Innovation Lead

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2024 - 2026: Senior Digital Product Manager, Circularity & Emerging Businesses

Defined product vision and led integration of Circularity initiatives (Worn Wear & Trade In) on patagonia.com -- establishing the long-term digital ecosystem, operating model, and roadmap to scale circular commerce.

Owned multi-year product strategy across Emerging Businesses (Patagonia Provisions), translating brand and business priorities into MVPs, phased roadmaps, and FY planning aligned to customer, technical, and operational needs.

Led complex, cross-functional planning & execution across engineering, UX, content, operations, and external partners -- established governance, executive alignment, and risk management to deliver large-scale initiatives on time.

Directed enterprise-level system automations (discovery, RFP, vendor selection, and roadmap) to streamline workflows, improve data integrity, restore operational capacity, and enable scalable automation.